It’s true that social media has opened up a whole new world for marketing and sales, and that’s a wonderful thing for businesses. The more markets you have to peddle your wares the more eyeballs you can get in front of, and that means more sales.

The online social world offers much more than just sales opportunities, but many businesses seem to view it as simply another magazine to place ads in. One major way that social can help your business is through customer service, but there’s a fine line there. Doing customer service wrong or badly in a place where the whole world can see your mistakes can be devastating. Just ask Carnival Cruise Lines about the #CruiseFromHell.

Doing it well, however, can connect your company with its customers in a more sincere and intimate way than ever before possible. Great customer service almost always leads to greater loyalty and more sales, so let me help you out and give you ten best practices that can improve your company’s customer service skills using social media.

We’re excited to announce a new innovative feature that helps you know more about your social media contacts by finding publicly-available social profiles, photos, basic demographics and social influence.

We believe these additional insights into a contact’s social landscape will help organizations become more engaged with potential prospects on a more personal level.

If you think social media is mainly for entertainment, think twice. In 2015, an increasing number of recruiters will be using social networks for various recruitment-oriented purposes – and candidates will finally realize that their online profiles should add to their professional narratives and reflect their career goals.

A recent survey by Jobvite demonstrated that 73% of hiring managers planned to invest more in their presence on social media, indicating that social media will be more important to the job market than ever. Here are 5 social recruiting predictions for 2015.