Discounts sounds like a naughty word to many business owners, presidents and CEOs, but the truth is they are just another marketing tool to help sell more products or services. When done correctly, discounts do not detract from the true value of a product, but rather draw attention from an audience that may otherwise not look twice at your service or product.
With the internet almost always within hands reach of consumers, many decide on a product they want to purchase and then immediately head to the internet to find out where they can get the best deal for this product. Keep in mind, the "best deal" does not always mean the cheapest price.
How do you provide a discount that keeps the value of your service or product, but also brings more revenue in the door?